Coming HOME with Jamaal

 Jamaal is one of those people who when you follow them on social media you know where they’re from. Often using location stickers on his IG Stories you can find him in various restaurants and other spots throughout the 757 and the 804 – Virginia for those who don’t know. Not only have I been following and supporting Jamaal for quite some time now but some of you may have heard from him already on here and not realized it. He was part of one of the first pieces I ever did on this platform and you can read that here. However this time I wanted to talk to him about his brand: HOMETEAM. 

image4
Jamaal poses in front of Creme – Pusha T’s streetwear boutique in Norfolk, VA.

HOMETEAM was one of the first brands I discovered that was actually created by someone from my state of Virginia. Of course, I already knew about Play Cloths and Billionaire Boys Club but HOMETEAM was the first I’ve had the pleasure of watching from the origin days. And I was proud to see it. This is what Jamaal says is his reason for creating the brand, “The name HOMETEAM is inspired by the brand’s purpose which is to represent wherever you consider HOME to the fullest.” Some of you (hopefully all of you) are familiar with Pharrell’s Something In The Water Festival which premiered in 2019 Virginia Beach and will be returning there in 2020. Jamaal posted some t shirt mockups he created to celebrate the festival last year but they were not never converted into actual product, “…Well last year, I felt I had some really cool concepts but I didn’t want to rush it and put out something I wasn’t fully happy with.” However, he also wants to have some pieces out before the festival happens again in April and believes 2020 “will be a big year” for the brand. He’s already thinking about it ways to make that happen and planning always leads to success. 

image3
Jamaal has been accepted into The Asterisk Collective whose mission is to “to empower and enable individuals within specific communities to make a positive impact and leave a legacy through the lens of creativity.”

HOMETEAM is a young brand but it’s already gotten a signature look to it – logo flips. Logo flips have been used for decades for multiple reasons, whether it be for satire, fun or because the original logo fits the aesthetic of the brand. However one thing remains that when you understand what has been flipped you have that “aha” moment that usually pulls you in even more or pushes you away like the hundreds (if not thousands) of logo flips we’ve seen people use with Supreme’s box logo. (or “BoGo” as the cool kids say) Jamaal sees logo flips as more of an opportunity to test his own creative skills. “I’ve always been fascinated with what can be flipped but for future projects, I will focus or more original designs.” So far, all the logo flips have been flipped to say “Virginia” the birthplace of the brand – the HOME of HOMETEAM. The most iconic logo flip of the brand has been of the NASCAR logo flip which has essentially become the “face” of the brand. This is directly connected to the Richmond Raceway and continues the theme of Virginia being HOME. Even though it was a part of the first drop Jamaal regularly posts supporters still rocking it and has been able to re-release it since then too. “I love the fact that I was able to sell the same design for 3 seasons but the supporters tell me it’s their favorite design.”  

image1
The iconic NASCAR logo flip hoodie.

Right now, Jamaal ships the pieces right from the post office himself but hopes to expand to selling in local clothing stores and down the line other states – and countries. The packaging for the item is also hand addressed, a small detail that sticks out to me because it adds a personal touch in my eyes. Printing a label may be easier but it doesn’t have the same affect. People always like to talk about how they’re self made but things like this let you see that they are. 

My personal HOMETEAM shirt – a flip of the Patagonia logo.

 Starting something on your own is never easy but it doesn’t have to be hard either. Trusting your process and following through will bring you the desired results. With something like clothing, buying the items goes a long way and brings in more opportunities and chances to take the success to higher and higher levels. The goal is to always make it to the top – and beyond but like the saying goes, we can’t forget where we come from. We’re all destined to go somewhere but no matter where we go we will always be able to come HOME.

Follow Jamaal on Twitter: @gawdbawdy and Instagram: @mad3byj and check out his uniquely fire Music Mash Up Series titled Headphones Only here!

Golf Le Fleur x Lacoste Collaboration: All You Need To Know

The global collaboration between Tyler the Creator’s brand, Golf Le Fleur and Lacoste finally hit the shelves this week. The eccentric pair designed a versatile streetwear collection, reminiscent of tennis culture, blended with the vibrant style of the 80s. This genderless, 16-piece capsule collection features a variety of essential statement pieces. From fluffy cardigans, bomber jackets, Lacoste’s iconic polo shirts, shorts, and tracksuit set; with bucket hats and socks to compliment and complete the look. The color palette is softer than the material, featuring pastel-rich colors such as litchi (dusty pink), geode (beige), and mascarpone (off-white). Small details throughout the collection are quintessential to the completion of the look.  The iconic Lacoste crocodile logo being altered in this collection, color block sweatshirts reveal “Golf” lettering hidden inside the body of the reptile, while track jackets display a small poppy flower clutched between the croc’s teeth.  

After an endless time of teasing, from Tyler on Instagram and YouTube, we can finally see this wonderful collaboration with our own eyes. This collection ranges from $48 – $650, which is perfectly affordable for anyone who wants to add a bit of whimsy to their closet. Check out the collection below:

P.E. Nation At Sydney Fashion Week

This activewear streetwear brand has taken over Sydney Fashion Week. From its colorful pieces to its diverse models. P.E. Nation was created by Pip Edwards and Claire Tregoning in Sydney Australia. P.E. Nation balances streetwear with active wear for the people who are in office all day or have errands to run. With high quality fabric and silhouettes that give their collection a fashion forward concept. Check out their pieces from their Sydney Fashion Week shoe below!

Virgil Abloh Previews Off-White’s Fall/Winter 2019 Collection At Paris Fashion Week

Virgil Abloh, the founder of Off-White––the Italian streetwear and luxury fashion label that was ranked as the world’s hottest brand in late 2018 by the Lyst Index––revealed Off-White’s Fall/Winter 2019 collection at Paris Fashion Week.

In Paris, Off-White mainly showcased their Men’s FW19 collection, which was titled “Public Television”. According to Vogue, Abloh said “he was making the point that, at least for those of us who grew up watching TV, the barrage of ads and images were actually forming our environment and shaping our view of the world.”

In the Off-White Men’s FW19 Runway Show, green screens were used to display various images and videos as the models walked along dirt covered pathways and a floor covered by––you guessed it––green screens. The aesthetic of the men’s collection was news reporter meets ‘90s street style. The collection featured enlarged blazers, button-up shirts, blue to orange ombréd drawstrings, cowboy boots, sneakers and baggy denim jeans reminiscent of the ‘90s.

Another item featured in the show was the puffer coat.

Offset–-one of the three rappers in Migos––sported a large, long lilac puffer coat with blue to orange ombréd drawstrings hanging from his pants. His look also included layered chains, sunglasses and Off-White sneakers.

Another rapper who modeled for the show was Playboi Carti. Playboi Carti walked in a black sweatshirt with “OFF” in lime green text on the front. White illustration was also on the front and back of the sweatshirt. He wore lime green baggy pants and held a lime green bag with a strap displaying the Off-White logo in all caps in his left hand. Carti’s outfit––as well as the other models who wore lime green outfits––often blended into the green screen used for the show.

Although the show mainly featured the men’s collection, Abloh made sure to include pieces from the Women’s Pre-Fall 2019 collection. The women’s collection has a business meets high school sports aesthetic with fringe and floral patterns tossed in every now and then. This isn’t too much of a surprise since the collection was titled “Do You Cheer”.

The few pieces featured in the show from the women’s collection included the floral catsuits, long button-up shirt dresses and fringe boots.

Some of the male and female models sported football helmets as they walked, tying in the sports aesthetic of the women’s collection with the news reporter look of the men’s collection. There were many black and grey outfits displayed in the show, but outfits with pops of color including bright orange, yellow and green were also seen.

In the end, Abloh jogged out from behind the scenes to take center stage wearing a black hoodie with a lime green shirt underneath, matching the models who ended the show in their lime green outfits.

The Off-White Men’s FW19 Runway Show is now streaming on Off-White’s website.